WPML logo

WPML

wpml.org
Moderate Risk
Updated March 30, 2026

WPML is a WordPress multilingual plugin that collects minimal personal data and provides reasonable privacy protections. While they claim GDPR compliance and offer data rights, the policy lacks clarity on AI-specific concerns, model training, and detailed security practices. The service appears designed for website translation rather than AI functionality, making many AI-related categories not applicable.

AI Transparency Facts

Independent analysis by TermsWatchdog · © 2026 TermsWatchdog

Input Data Ownership

Moderate Risk

The policy establishes a data processor/controller relationship where users retain ownership as data controllers, but lacks explicit statements about ownership of user inputs. The policy focuses on personal data rather than content or prompts submitted to the service.

Confidence
40%

Output Data Ownership

Moderate Risk

The policy does not address ownership of outputs or generated content. Since WPML is a translation plugin rather than an AI content generator, this category may not be applicable to their service model.

Confidence
20%

Training Data Usage

Low Risk

The policy explicitly states they do not use personal information for purposes beyond service provision without consent. There's no mention of using user data for model training, and they commit to not selling or sharing personal information.

Confidence
70%

Data Retention & Deletion

Moderate Risk

Data is retained for the duration of the account relationship, with deletion available upon request. However, specific retention schedules, deletion SLAs, and backup archive handling are vague, creating uncertainty about complete data removal timelines.

Confidence
60%

Third-Party Data Sharing

Low Risk

WPML has strong restrictions on third-party data sharing, explicitly stating they don't sell data and only share with service providers under written contracts. The only named third parties are payment processors (PayPal and Stripe) and Google Analytics.

Confidence
85%

Opt-Out Rights

Low Risk

Users have multiple opt-out mechanisms including marketing communications, cookies, location data, and Google Analytics tracking. The policy provides specific instructions and links for exercising these rights.

Confidence
90%

Compliance & Certifications

Moderate Risk

WPML claims GDPR compliance and mentions UK GDPR, but provides no evidence of third-party certifications, audits, or other compliance frameworks like SOC 2 or ISO 27001. They offer a Data Processing Agreement upon request.

Confidence
75%

Model Explainability & Auditability

Moderate Risk

The policy does not address model behavior, AI decision-making, or audit capabilities. As WPML appears to be a translation plugin rather than an AI service, this category may not be applicable.

Confidence
15%

Security Practices & Breach History

Moderate Risk

Generic security commitments are made but no specific controls, encryption standards, or security certifications are detailed. No breach history is disclosed, but the policy includes standard disclaimers about inability to guarantee 100% security.

Confidence
50%

Enterprise vs. Consumer Risk Delta

Low Risk

The policy applies uniformly to all users with no mentioned differences between free and paid tiers. Enterprise users can request a Data Processing Agreement for additional protections.

Confidence
70%

Human Review of User Inputs

Moderate Risk

The policy does not explicitly address whether staff can access user content or prompts. While they process data as a data processor under user control, the scope of potential human access is unclear.

Confidence
30%

Regulatory & Litigation Exposure

Low Risk

Standard legal compliance language is included for subpoenas and court orders, but no specific litigation, government requests, or law enforcement cooperation issues are disclosed.

Confidence
60%

PII & SPI Data Inventory

Low Risk

WPML collects minimal PII (names, emails, usernames, passwords, billing addresses, IP addresses) and explicitly states they do not process sensitive personal information. Payment data is handled by third-party processors.

Confidence
95%

You've read all 15 risk ratings for WPML. Create a free account to see the exact policy wording behind each rating.